Why Japanese Think White Beauty?
In Japan, the preference for white skin has deep historical and cultural roots. This ideal has been shaped by various factors over centuries, from ancient traditions to modern influences. Let's explore why white beauty is so highly regarded in Japanese society.
Historical Background
The admiration for white skin in Japan dates back to the Nara period (710-794 AD). During this time, women began using white face powders to achieve a pale complexion, a practice that continued into the Heian period (794-1185 AD). Literary works like "The Tale of Genji" and "The Pillow Book" highlight the beauty of white skin, reinforcing its desirability¹.
Social Status and Class
Historically, a white complexion was associated with higher social status. In ancient Japan, those with lighter skin were often from the upper classes, who could afford to stay indoors and avoid sun exposure. Conversely, darker skin was linked to outdoor labor and lower social standing. This association between skin color and social class has persisted over time¹.
Influence of Western Beauty Standards
The Meiji Restoration (1868-1912) marked a period of significant Western influence in Japan. Western beauty ideals, including the preference for fair skin, became popular. This trend was further reinforced by the global beauty industry, which often promotes fair-skinned models as the standard of beauty².
Modern Beauty Industry
Today, the Japanese beauty industry continues to emphasize white skin through various products and marketing campaigns. Skin whitening products, known as "bihaku" (美白), are highly popular. These products aim to lighten the skin and reduce blemishes, catering to the ongoing demand for a fair complexion².
Cultural Proverb
A well-known Japanese proverb, "色の白いは七難隠す" (iro no shiroi wa shichinan kakusu), translates to "white skin covers the seven flaws." This saying reflects the belief that a fair complexion can enhance one's overall appearance, even if other features are not traditionally attractive².
Conclusion
The preference for white beauty in Japan is a complex interplay of historical, social, and cultural factors. From ancient traditions to modern influences, the ideal of fair skin remains deeply ingrained in Japanese society. Understanding these factors provides insight into why white beauty continues to be highly valued in Japan.
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